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<div class=3DSection1>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center;mso-paginati=
on:none;
tab-stops:28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5i=
n 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b style=3D'mso-bidi-font-w=
eight:
normal'><span style=3D'font-size:18.0pt;mso-bidi-font-size:25.5pt;font-fami=
ly:
"Monotype Corsiva";mso-bidi-font-family:"Monotype Corsiva";color:black'>Int=
erview
with Micha Risling from the HDBaseT Alliance<o:p></o:p></span></b></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center;mso-paginati=
on:none;
tab-stops:28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5i=
n 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
25.5pt;font-family:"Monotype Corsiva";mso-bidi-font-family:"Monotype Corsiv=
a";
color:black'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
10.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Micha
Risling is the vice president of Sales and Marketing at Valens Semiconductor
and an HDBaseT Alliance representative. Risling brings 12 years of expertis=
e in
marketing and R&amp;D executive roles in established NASDAQ and startup
companies, plus vast experience in the global mobile and telecommunications
industry. Micha received an executive MBA from the Kellogg School of Busine=
ss
through Northwestern University in Chicago and the Recanati Business School=
 at
Tel Aviv University. He also holds a bachelorŐs degree in electrical
engineering from Tel Aviv University.<o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
10.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Please
give us some background information about the HDBaseT Alliance. </span></b>=
<b><span
style=3D'mso-bidi-font-size:11.5pt;font-family:"Times New Roman";mso-bidi-f=
ont-family:
"Times New Roman";color:black'><o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>The
HDBaseT Alliance is a cross-industry alliance formed to promote and standar=
dize
HDBaseT technology for whole-home distribution of uncompressed HD multimedia
content. HDBaseT is optimized for video applications and can connect all the
entertainment devices at home through its 5Play feature set, converging
uncompressed full HD digital video, audio, 100BaseT Ethernet, power over ca=
ble
and various control signals through a single CAT5e/6 cable. The Alliance and
its member companies will unite to create a global standard for advanced
digital media distribution. The AllianceŐs standardization activities will
cover the entire value chain of the digital media ecosystem and the various
market segments: TV sets, projectors, professional AV equipment, PC, portab=
le
devices, home theater, content providers, IT companies and more. Some of the
top consumer electronics and content companies are leading the Alliance and
driving the technology. Founding members are LG Electronics, Samsung
Electronics, Sony Pictures Entertainment and Valens Semiconductor.<o:p></o:=
p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>What
exactly do you mean by 5Play Convergence? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>5Play
is the cornerstone of HDBaseT technology. This feature set is a convergence=
 of
uncompressed full HD digital video (1080P), audio, 100BaseT Ethernet, power
over cable (70 watt), and various control signals over a single 100m/328ft
CAT5e/6 cable. Each individual element of 5Play convergence is crucial to<o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span class=3DGramE><span
style=3D'mso-bidi-font-size:11.5pt;font-family:Arial;mso-bidi-font-family:"=
Times New Roman";
color:black'>delivering</span></span><span style=3D'mso-bidi-font-size:11.5=
pt;
font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black'>
multimedia in the home, but it doesnŐt make sense to require one cable for
video and audio, one cable for Internet, another cable for power and an
additional cable for the different controls. HDBaseT technology is the mark=
et
solution providing all-in-one connectivity. HDBaseT offers each element for
every CE device, replacing multiple cables with a single LAN cable that sav=
es
money, provides higher reliability, and enables longer distances.<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>What
is the ultimate goal of the HDBaseT standard? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>HDBaseT
Alliance is working to establish HDBaseT as the new digital connectivity
standard for multimedia distribution. With support from leading consumer
electronics manufacturers, content providers, and other industry organizati=
ons,
HDBaseT aims to change the multimedia distribution of uncompressed HD
multimedia content in the whole-home entertainment environment. The technol=
ogy
overcomes the limitations of existing wired connectivity technologies and
emerging wireless technologies.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:Arial;color:black'><o:p>&nbsp=
;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Are
there any special requirements related to either the connector or cabling
solutions that differ from existing Ethernet LAN products?</span></b><b><sp=
an
style=3D'font-family:Arial;mso-bidi-font-family:"Times New Roman";color:bla=
ck'> <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'>No, and that is what ma=
kes
HDBaseT so unique and easy to deploy. HDBaseT utilizes the existing Ethernet
infrastructure meaning you can use the existing CAT5e/6 LAN cables, Ethernet
in- wall passive connectors and RJ45 Ethernet jacks.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'font-fami=
ly:
Arial;mso-bidi-font-family:"Times New Roman";color:black'>What about within
each of the devices &#8211; are there special HDBaseT transmitters/receivers
required? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'>External accessories, s=
uch
as dongles with HDBaseT technology, are already available in the market to
connect CE devices. Consumer products with embedded HDBaseT technology are
expected to become available in the near future. HereŐs how it works: Chips
transfer uncompressed HD video, audio, HDCP encryption, controls, power and
Ethernet via a low-cost LAN cable, with a standard RJ45 connector, up to
100m/328ft. This enables both point-to- point connectivity and full multime=
dia
distribution with higher reliability, longer distance, and lower cost cable=
.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'font-fami=
ly:
Arial;mso-bidi-font-family:"Times New Roman";color:black'>Do you ultimately=
 see
HDBaseT as a replacement interface to HDMI, an additional interface solutio=
n,
or will HDBaseT happily co-exist with existing interface options like HDMI?=
 <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'>It is almost impossible=
 to
define one connectivity technology that can perfectly address all the diffe=
rent
usage cases. In the foreseeable future, HDBaseT and HDMI will coexist in the
connectivity market. HDBaseT is the first technology to enable long-reach w=
ired
connectivity of uncompressed full HD multimedia content via a single CAT5e/6
cable. HDMI is still a valid technology when it comes to providing video and
audio point-to-point connectivity over a few meters. However, HDMI can be q=
uite
expensive even at the very shortest cable length and especially when using
cables of three meters or more. Moreover, itŐs difficult to install due to =
its thickness
and soldered connectors. It forces users to put up with thick, unsightly HD=
MI
cables dangling down from the TV. The Alliance recognizes HDBaseT as the id=
eal
interface in the whole- home distribution setting. The market has evolved
rapidly as consumers now demand a <span class=3DGramE>higher-quality</span>=
, easy
to install, easy to distribute, theater-like experience when viewing premium
entertainment content at home. HDBaseT is designed specifically to meet new
market requirements of today and tomorrow.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'font-fami=
ly:
Arial;mso-bidi-font-family:"Times New Roman";color:black'>With digital
interfaces like HDMI 1.4 and DiiVA now supporting Ethernet communication
capabilities, how does HDBaseT plan to differentiate itself?<o:p></o:p></sp=
an></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'font-fami=
ly:
Arial;mso-bidi-font-family:"Times New Roman";color:black'><span
style=3D"mso-spacerun: yes">&nbsp;</span></span></b><span style=3D'font-fam=
ily:
Arial;mso-bidi-font-family:"Times New Roman";color:black'>HDBaseT will incr=
ease
the distance that uncompressed HD multimedia content can transfer, expanding
distribution, simplifying installation and ultimately lowering overall syst=
em
cost. The Alliance believes this technology will set the bar as the most
technologically advanced, unmatched solution for optimum digital media
distribution.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span class=3DGramE><b><span
style=3D'font-family:Arial;mso-bidi-font-family:"Times New Roman";color:bla=
ck'>Considering
future enhancements that will increase demands upon the video system, (such=
 as
3D, dual-view, 4K, 24-bit color, etc.), are there any bandwidth concerns
related to the HDBaseT?</span></b></span><b><span style=3D'font-family:Aria=
l;
mso-bidi-font-family:"Times New Roman";color:black'> <o:p></o:p></span></b>=
</p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'>No, HDBaseT can already
support similar bandwidth to HDMI 1.4 and can be further improved to double=
 the
existing bandwidth to support future ultra high video resolution. Unlike ot=
her
technologies that are already limited in terms of cable reach, HDBaseT will=
 be
able to support all future 3D/2Kx4K 240Hz video formats over extremely long
cables.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'font-fami=
ly:
Arial;mso-bidi-font-family:"Times New Roman";color:black'>There are literal=
ly
billions of legacy products that will not be displaced quickly. If a buyer
wants to incorporate HDBaseT solutions, do they need to replace all associa=
ted
products or is there some sort of transition? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'>The current option is to
incorporate external accessories, such as dongles with HDBaseT technology.
These devices are already available, offering a way to connect CE devices u=
ntil
devices with embedded HDBaseT become available. In the future, we envision
HDBaseT switches that will have a mix of HDBaseT ports and legacy ports, wh=
ich
should simplify home installations.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:"Times New Roman";color:black'><o:p>&nbsp;</o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'font-fami=
ly:
Arial;mso-bidi-font-family:"Times New Roman";color:black'>I canŐt help but
envision some variation on a situation where you have a computer with a
min-DisplayPort connection, to which you want to alternatively show data fr=
om
an external Blu-ray player with an HDMI</span></b><span style=3D'font-famil=
y:
Arial;mso-bidi-font-family:Arial;color:black'> </span><b><span
style=3D'mso-bidi-font-size:11.5pt;font-family:Arial;mso-bidi-font-family:"=
Times New Roman";
color:black'>port and a PowerPoint presentation &#8211; and you want the vi=
deo
to be simultaneously transmitted to a projector with a single DVI port and =
an
LCD screen with a DiiVA port. This seems like a nightmare of dongles and HD=
CP
handshakes. Will you support such a scenario, or do you suggest simply
forgetting about the alternative interface options and incorporate an
all-HDBaseT solution from the start? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Eventually
we see HDBaseT as the connectivity of choice for all CE/PC devices. In the =
mid-term,
dongles may be used.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'font-family:=
Arial;
mso-bidi-font-family:Arial;color:black'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>During
what is likely to be a long transition period, existing interfaces, (video,
audio, power, etc), will certainly need to still be supported. What is the
reaction of consumer electronics makers when you ask them to add an additio=
nal
connector to their products? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>In
fact, this is one of the most exciting features of HDBaseT: It does NOT req=
uire
a new connector. HDBaseT utilizes the existing RJ45 <span class=3DGramE>con=
nector
which</span> is present on all new TVŐs. Competing standards and solutions =
on
the market require a specific cable and/or a new proprietary connector. Ind=
eed,
consumer electronics manufacturers are interested in HDBaseT primarily beca=
use
itŐs so simple to implement and uses the existing connector.<o:p></o:p></sp=
an></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Will
HDBaseT reduce overall costs, or will adding the HDBaseT connector and
associated electronics simply replace costs of other components? <o:p></o:p=
></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>As
I said above, HDBaseT utilizes the existing, standard RJ45 connector. Altho=
ugh
purchasing new electronic devises is a cost factor in building a whole-home
entertainment network, the installation and cables are the primary area of
budget-related anxiety. Using a homeŐs existing LAN connections, a 100m/328=
ft
CAT5e/6 cable supporting HDBaseT technology travels <span class=3DGramE>dis=
tances
which</span> would otherwise be extremely costly with other available cable=
s.
Not only is the added reach a cost-saving factor, <span class=3DGramE>but</=
span>
HDBaseT technology cuts down the number of cables required in all. Rather t=
han
having an installer route one cable for video and audio, another cable for =
<span
class=3DGramE>internet</span>, and one for controls throughout the home, HD=
BaseT
is<span style=3D'mso-tab-count:1'>&nbsp;&nbsp;&nbsp;&nbsp; </span>a single-=
cable solution.
Furthermore, in the longer run, since HDBaseT supports power as part of 5Pl=
ay,
the consumer electronics device can be sources directly over the HDBaseT li=
nk,
with no need to plug the device into the wall. Eliminating the power supply
will significantly reduce the cost of the device.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>What
are the cable-length advantages offered by HDBaseT? <o:p></o:p></span></b><=
/p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>HDBaseT
can support 100m/328f at the minimum, enabling much longer distances than o=
ther
alternatives. HDBaseT technology seamlessly travels distances, which would
otherwise be extremely costly when using other available cables. Not only is
the added reach a cost-saving factor, <span class=3DGramE>but</span> HDBaseT
technology cuts down the number of cables required in all.<o:p></o:p></span=
></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Are
there other in-home installation advantages? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>HDBaseT
can leverage an existing Ethernet installation. It can use the same cable,
connectors and in-wall passive connectors. We envision HDBaseT switches
replacing Ethernet switches to extend the existing distribution from Ethern=
et
only to full 5Play, making HDBaseT technology easier to deploy, control and
use.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:Arial;color:black'><o:p>&nbsp=
;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Will
manufacturers of peripheral devices, such as Blu-ray players, be able to
eliminate a power supply from the bill of materials &#8211; relying entirel=
y on
the TV for power? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Absolutely.
When it comes to installing CE devices, it is essential to have the flexibi=
lity
of placing equipment without worry over the power source. HDBaseT uses exis=
ting
Power over Ethernet (PoE) technology and the next generation PoE+ to source=
 low
consuming CE devices, such as low-power Blu-ray players or low power monito=
rs,
and eliminate the need for external power cables.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Is
there a net power savings gained if you run peripheral devices from a single
power source versus running each device separately? <o:p></o:p></span></b><=
/p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>In
theory, there shouldnŐt be any difference but in reality power saving can be
achieved by improving the utilization factor of the DC-to-DC and AC-to-DC
convertors. HDBaseT helps to centralize most of the power components and ma=
kes
the use of high utilization factor parts cheaper.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Will
I be able to power my TV? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Definitely.
Today you can power a 40-inch LCD TV with 70W, and in the near future the TV
size you can power with HDBaseT will dramatically increase. This is what ma=
kes
HDBaseT so attractive to TV manufacturers. TVs are getting thinner and ligh=
ter,
suitable for hanging on the wall like a picture; however, TV manufacturers =
find
it extremely hard to help consumers understand how to connect the power jack
and how to find the place for all the AC-to-DC and DC-to-DC power circuitry.
For the first time, HDBaseT enables all-in-one connectivity that helps
manufacturers in their quest to design thinner devices that ca be connected=
 with
a single cable/connector, thereby eliminating the AC-to-DC elements.<o:p></=
o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Tell
us about how HDBaseT plays with the various wireless solutions being introd=
uced
into the market today. <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Wireless
was and still is a kind of a dream. Wi-Fi was a huge success in the PC world
mainly because devices are portable and, in these applications, no cables a=
re
necessary. When it comes to CE devices, which are not battery powered, you
still need at least one cable for power even for ŇwirelessÓ applications. L=
ike
wireless devices, <span class=3DGramE>HDBaseT,</span> needs only one cable;
however, unlike wireless solutions, HDBaseT wired connectivity is not
susceptible to environmental magnetic interference from cell phones and home
appliances that can distort the home entertainment experience. HDBaseT supp=
orts
whole-home multimedia distribution where distance is critical. Today HDBaseT
can support higher video resolution than any other wireless solution, a gap
that will only increase in the future.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Interface
solutions like HDMI include numerous features, such as content protection,
closed captioning, 3D support, lip-synch protocols, etc<span class=3DGramE>=
..</span>.
How will HDBaseT incorporate these many features? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>HDBaseT
supports the same features as HDMI including HDCP for content protection.<o=
:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Specifically,
tell us about content protection with regard to HDBaseT. H</span></b><span
style=3D'mso-bidi-font-size:11.5pt;font-family:Arial;mso-bidi-font-family:"=
Times New Roman";
color:black'>DBaseT is an approved generic HDCP output. <span class=3DGramE=
>This
means HDBaseT has been approved by the HDCP authority (DCP LLC) at the
identical level as HDMI</span>. Contrary to Approved Retransmission
Technologies (ART) approvals, HDBaseT is a full, generic approved output. T=
his
was a pre-requisite for any Hollywood studio to support HDBaseT, which is
supported by the MPAA generally and specifically by Sony Pictures
Entertainment, one of the founders of HDBaseT Alliance.<o:p></o:p></span></=
p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
16.0pt;font-family:Arial;mso-bidi-font-family:"Monotype Corsiva";color:#000=
077'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>When
will we able to buy HDBaseT-enabled products? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Products
incorporating HDBaseT technology will be available in both embedded and
external/accessory forms. External implementations, such as dongles, are
already available on the market. Consumer products with embedded HDBaseT
technology are expected to come to market throughout 2010, picking up<o:p><=
/o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span class=3DGramE><span
style=3D'mso-bidi-font-size:11.5pt;font-family:Arial;mso-bidi-font-family:"=
Times New Roman";
color:black'>dramatically</span></span><span style=3D'mso-bidi-font-size:11=
.5pt;
font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black'> in 2=
011.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Have
you established some sort of compliance and interoperability verification
program? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>A
core component of the AllianceŐs work will be to develop certification and
compliance guidelines and processes for HDBaseT products, including associa=
ted
plug fest and certification programs.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Describe
for us the contributions by each of your founding members, (LG Electronics,
Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductor)=
. <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>The
HDBaseT Alliance feels the current representation of the founding companies
sufficiently addresses the needs of our respective members. LG Electronics =
and
Samsung Electronics are two of the largest consumer electronics companies. =
They
supply devices across the full value chain of content display, broadcast and
distribution. Additionally, they manufacture computers and phones, which are
additional markets applicable to HDBaseT technology. The second and critical
pillar supporting HDBaseT is the support of the content industry, particula=
rly
premium content. HDBaseT is a major enabler of connectivity within the home=
. It
enables a user to connect multiple TVs and distribute content freely and
simultaneously over the single 5Play infrastructure. As such, it enables un=
ique
new business <span class=3DGramE>models which</span> allow the content indu=
stry &#8211;
especially Hollywood &#8211; to sell more content and have it viewed on more
displays within the home. Sony Pictures Entertainment is the ideal partner =
as
they are also a top content provider and part of a consumer electronics com=
pany
that stands poised to enjoy the enhanced features HDBaseT can bring to their
products. Valens Semiconductor is the inventor and driver of HDBaseT techno=
logy.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Is
the HDBaseT technology proprietary? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>The
HDBaseT technology has been in development over the past three years by Val=
ens
Semiconductor. Its quick acceptance and the fact that silicon is already <s=
pan
class=3DGramE>shipping,</span> are strong indications of the market need fo=
r this
innovative technology. Given the high market <span class=3DGramE>demand</sp=
an>,
the specification is already in mature development and is anticipated to be
available during the first half of 2010. As the Alliance already has all of=
 the
necessary building blocks in place, we expect this standard to see wide
adoption across the market.<o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><b><span style=3D'mso-bidi-=
font-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Can
other companies join the Alliance to work on the development of future
enhancements to the specifications? What are the fees associated with
membership? <o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'>Yes,
members supporting HDBaseT technology will play an important part in defini=
ng
the future of multimedia transmission and data communication for the consum=
er
electronics and content provider industries. The goal of the HDBaseT Allian=
ce
is to offer opportunities for members to take an active role in developing
future versions and use cases as they shape and define specifications for
HDBaseT technology to meet the evolving needs of the marketplace.<o:p></o:p=
></span></p>

<p class=3DMsoNormal style=3D'mso-pagination:none;tab-stops:28.0pt 56.0pt 8=
4.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt;
mso-layout-grid-align:none;text-autospace:none'><span style=3D'mso-bidi-fon=
t-size:
11.5pt;font-family:Arial;mso-bidi-font-family:"Times New Roman";color:black=
'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><b><span style=3D'mso-bidi-font-size:11.5pt;font-famil=
y:Arial;
mso-bidi-font-family:"Times New Roman";color:black'>What should we be looki=
ng
forward to as a next step from the HDBaseT Alliance? <o:p></o:p></span></b>=
</p>

<p class=3DMsoNormal><span style=3D'mso-bidi-font-size:11.5pt;font-family:A=
rial;
mso-bidi-font-family:"Times New Roman";color:black'>The Alliance anticipates
that the 1.0 version of its specification will be available for licensing
during the first half of 2010. In the future, HDBaseT is looking to address
additional features, such as higher wattage and longer Ethernet length.</sp=
an><span
style=3D'font-family:Arial'><o:p></o:p></span></p>

</div>

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